Fire in the Blood is a spellbinding documentary about how parasitic Western pharmaceutical companies are committing the ‘Crime of the Century’, as they suck the life out of African countries and the global south.

FITB poster image FB 25 FebThey exploit and perpetuate poverty and disease behind popular labels of corporate responsibility and marketing that legitimize their sick business, whilst their lobbying and profit-driven campaigning is costing millions of lives.

Featuring Bill Clinton, Joseph Stieglitz and Desmond Tutu the film reveals how pharmaceutical companies are preventing the introduction of affordable generic AIDS drugs in most parts of the world. By creating moral panics about adulterated drugs and local misuse, they retain the upper hand to ensure increasing profits, and thereby deny people access to the medicine they need, solely because they cannot afford to pay for the Western patented drugs.

…we need films like this one to open our eyes, our minds and our hearts to the horrors of what is happening…

‘The disease is where the drugs are not,’ says Peter Mugyenyi, which is one of the many striking statements in the film that make you question the world we live in. We get so caught up in our day to day lives that we need films like this one to open our eyes, our minds and our hearts to the horrors of what is happening right in front of us. Director Dylan Mohan Gray tells the true story of ‘medicine, monopoly and malice’ that goes down to the roots of the dire business of pharmaceutical drugs and reminds us of the need to raise awareness and take action.

People are dying because they are poor. But it doesn’t have to be this way.

Watch the film, support the cause.

http://fireintheblood.com/

Med_4_5 Stars4.5 Stars

In UK cinemas 22 February 2013

 

 

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A particle floating in the universe of inspiration, inhaling the air of the moment, and exhaling the subjectified matters of relative reality. Life is beautiful. May there be many moments of proof and truth, revealing and re-creating it within the realm of sustainable and conscious hedonism.

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