Elle Macpherson correcting several unofficial false websites, Sienna Miller denying any use of “Twittering” or even owning a Twitter account, and Kevin Spacey disagreeing with the statement that he had cast Kate Moss as a “nymph” in an upcoming remake of The Tempest at The Old Vic. All of these being false accusations were rectified thanks to the website ICorrect launched earlier this month by entrepreneur Sir David Tang.

With a price tag of $,1000 (£650), celebrities can obtain membership to the website which grants them with their own page to re-write the rumours circling them. Unlike Twitter or Facebook, identity checks are carried out before a celebrity can make a page, enhancing the level of authenticity and respectability of the website.

…a tool for the rich and famous to reveal just how ego-stricken they actually are…

Ideally ICorrect aims to work as an efficient and useful platform for celebrities to reinforce truth, which seems to be lacking in current times with the internet bombarded with false claims and fake profiles of such celebrities. In hindsight, however, you cannot help but think who genuinely cares?

Envisioning Naomi Campbell or Lindsay Lohan sitting behind their laptops correcting stories about being spotted in a club they in fact were not at, or wearing an outfit at an event to which the designer was identified incorrectly, is not exactly the most exciting news you will have come across while browsing the website.  Let’s face it, that’s part of the baggage that comes with being famous.

The notion that celebrities can pay for this service is quite disheartening…

ICorrect seems to be more of a tool for the rich and famous to reveal just how ego-stricken they actually are; by taking the time to rectify rumours which they are subject to every living minute of the day.  The notion that celebrities can pay for this service is quite disheartening to the average Joe who cannot afford such a purchase of ‘truth’ to right their own false allegations.


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