London indie pioneers, Bombay Bicycle Club, revealed It’s Alright Now last week via Noisey, following the release of Carry Me which will appear on the band’s fourth album So Long, See You Tomorrow.
The London quartet have been somewhat off the radar since their last critically acclaimed album A Different Kind of Fix but they have reaffirmed their penchant for an innovative sound, with a greater emphasis on electronic synths and heavy percussion which dominates the track.
It’s Alright Now takes the listener on a euphoric trip through a sweeping anthem of impressive harmonies and jubilant lyrics. It’s unlikely that the single will induce a mass crowd sing-a-long, and it doesn’t engender the catchy and engrossing nature of songs like Always Like This or Shuffle, however it may be just enough to satisfy and arouse anticipation within eager Bombay Bicycle Club fans. Unfortunately, it seems less progressive and exciting and more of a tedious sequel to A Different Kind of Fix.
…Bombay Bicycle Club enshrine the illustrious festival atmosphere within their live shows…
Conversely, despite the apparent disappointment, the band have still managed to sell out their homecoming Brixton Academy date next year. This is remarkable seeing as (with the exception of their recent single Carry Me), they haven’t released anything since 2011. Fortunately, Bombay Bicycle Club enshrine the illustrious festival atmosphere within their live shows, which has overshadowed the mediocre It’s Alright Now and thus the demand for live shows is still demonstrably in favour.
It is unlikely that the unremarkable single will be detrimental to their shows which are instantaneously selling out. However, it seems that the release of It’s Alright Now is just an attempt to keep fans vaguely interested, and to remind them that they are still here. Unfortunately, it’s inadvertently sacrificed their integrity, and has made them appear a little derivative and lazy which may be detrimental to their album sales. Hopefully the single is just an uncouth method of placing themselves under the microscope, rather than a projection of what will be incorporated in So Long, See You Tomorrow which is set to be released in February 2014.