A hot pot for brewing an endless bunch of trendy music hipsters – most of whom storm in with an irresistible new sound but aren’t built with the longevity to remain – Friends are the latest band to surface from the Brooklyn district.

Fronted by the more than fitting free-spirited lead singer Samantha Urbani, who spent two months studying in Berlin but soon gave this up to pursue music, Friends have established an ever-growing fan base from the back of their first release Friends Crush.  The washed-out and dreamy tropical production made waves on the Internet, whetting the appetites of music journalists, bloggers and music fans alike.

…six songs to their name so far, each is a clear a testament to their talent as a collective…

The band’s current single I’m His Girl inhabits an addictive hook and a growling bass that is as equally seductive as Urbani’s vocals as she declares her love for her man, “When you see me walking around with him, I’m not just another chick, I’m his girl.” With six songs to their name so far, each is a clear a testament to their talent as a collective – a natural kinship.

As for how the band came together, it was down to Urbani’s return from her summer away in Berlin and a bedbug infestation that led to her would-be band mates crashing at her Bushwick apartment. With this came the groups first ever jam session and the arrival of the then named Perpetual Crush.

If this is a product of a one night’s jam session, imagine what the Brooklyn based quintet has in store for 2012.

Despite only one member of the newly formed collective being a trained musician, creating music seemed to materialise effortlessly when they came together. Six days after their first jam session they were playing their first show to an audience of 30 friends and their success continued rapidly from there. If this is a product of a one night’s jam session, we can only begin to imagine what the Brooklyn based quintet has in store for 2012. I’m His Girl is out now. 

Image courtesy of Friends 

 

 

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