The sun is finally out so what could be more apt than the launch of the Latitude Festival headliners. With the appropriate addition of complimentary cider on ice, the room in Sadler’s Wells was adorned with festival memorabilia – bunting, flowers and a photo montage of Latitude 2013.

Now in its 9th year and winner of ‘Best Line-up’ at last year’s National Festival Awards, Latitude prides itself on being more than a music festival but still attracts some of the biggest names in the industry. Last year’s extravaganza saw Kraftwerk, Foals and Bloc Party take the top spots – a combination that would be hard to beat.

We already knew that Damon Albarn was topping the bill on Saturday night. It would have been his premiere headlining as a solo artist but BBC Radio 6 Music pipped Latitude to the post.

…festival exclusive performance…

Organiser Melvin Benn announced to an audibly excited room that The Black Keys would be headlining on Sunday night; their first ever UK festival headline performance. Editors also confirmed the morning of the launch to play a festival exclusive performance. Crystal Fighters, The Afghan Whigs and Kelis would also be joining them in the Obelisk Arena. Not forgetting 80s Mancunian rockers James, whose lead singer Tim Booth described Latitude as “embracing creativity in all its many faces”.

Chart toppers Clean Bandit were announced to play the BBC Radio 6 Music Stage as were Scottish rockers Mogwai – this will be their first festival in nine years. George Ezra, a singer-songwriter who should be on everyone’s radar, will also play this eclectic stage.

…we might have to wait for the weekend…

Benn hinted at some big names in comedy but could only confirm the comics already announced, including Dara O’Briain, Milton Jones and Josh Widdicombe. We might have to wait for the weekend to find out the names of the final show-stealers.

We were given a whistle-stop tour of Latitude 2014 highlights, with a special mention going to the Sadler’s Wells dancers and, in contrast, highlights of a Dirty Dancing performance.

 The calibre of the line up has certainly whetted our appetite for Latitude 2014 – it promises for a different but equally memorable weekend to last year. Roll on July.

Latitude Festival is on from 17th-20th July in Henham Park, Southwold, Suffolk. Read more about the festival and buy tickets

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