It’s the age of mobile.
Everyone has the internet in their pocket these days, on their smart phones, or iPads, or Kindles.
A May 2012 YouGov survey found 47 per cent of UK mobile phone users now have a smartphone, and they expect that number to hit over 55 per cent by the same time next year. 27.4 million smartphones were sold in Western Europe in Q2 2012 alone.
…increased consumers’ expectations…
The sales of tablets are also soaring with 35 per cent of the market, while traditional PC and desktop device sales are declining. The demographic for smartphone is varied, with everyone from age 13 to 83 having a connected device. This has increased consumers’ expectations for accessing digital media and content.
What do people use smartphones for? They give people access to emails and planning tools such as calendars and reminders for special events. They are used to access social media, whether Facebook, Twitter or the professional network tool LinkedIn. There’s online gaming where you can play a variety of online casino games, such as those offered by Jackpot Capital. It has meant the resurgence of ‘community’, with peoples’ lives on show at just the touch of a button. You can watch films, or read books and discuss them in an online forum such as Reddit or Goodreads.
…the growing trend of workers bringing their own mobile computing devices to the office…
Not only that, but are increasingly being used for business, with online shopping, mobile applications for spreadsheets and word documents, and the ability to virtualise desktops.
BYOD or ‘bring your own device’ is the growing trend of workers bringing their own mobile computing devices to the office, for both personal use and connecting to the corporate network, accessing calendars, client contact details and work-related documentation.
…halting the trend…
BYOD has the potential to increase productivity and reduce overall IT costs. Tech-savvy consumers bring these skills to the workplace, meaning less time spent fixing small issues by overworked IT departments.
However, there are a number of risks that are halting the trend. Security issues are the number one concern for a lot of businesses, with up to 47 per cent of companies reporting data breaches due to employee- liable devices. Whether through lost devices, Trojans hidden in third party apps or users clicking malicious URLs through social media, SMS or email, a security breach has the potential to shut a company down.
Despite these perceived risks, BYOD is seen as inevitable by businesses, with most either having BYOD programs implemented or the intention to bring one in within the next year.