alldayPA are the UKs most trusted telephone answering service, handling calls for more than 23,000 business over the country. They offer support 24 hours a day, 365 days a year to small and medium sized businesses ensuring they never miss a business call, enquiry or potential opportunity.  Their PAs manage calls exactly as the clients wish, dealing with them under instructions or transferring important calls through to the office to ensure that all clients are always available and never miss a single call. We sat down with Reuben Singh, founder and owner, to ask those questions that we think every business owner should be asked…


Why did you decide to start your own company?

I started my first business because I wanted to prove to myself I could do it rather than going into the my Father’s business. I wanted to buy my own car after my parent’s gifted me my first BMW before I passed my test.


ReubenWhat have been the keys to your business success? In other words, why do you think you’ve succeeded when so many small businesses fail?

I believe my success is down to having mentors like my Father and late mother who were not only inspirational but also great guides. The one time I didn’t take any of their advise caused me a major set back and I had to go back to them to guide me through resolving it. This was when I had to restructure alldayPA in 2004 and my Dad stepped in. Ever since then I believe the mix of adrenaline and dreams of you with Wisdom of age and experience is what has propelled me forward with my Dad an others as guidance and mentors.


Best business advice you’ve ever been given?

Find a mentor some one who doesn’t want or need anything from you but who has ran or is running a business. A good one. Keep them informed and listen to them. Also think Big. No think Huge.


Worst business advice you’ve ever been given?

Fight them. Don’t give in! This is rubbish. In business when your wrong or even when you are right its best to compromise and reach a solution. Don’t waste time money and effort fighting. Focus that on your business instead.


What was the toughest thing you’ve ever had to do as a business owner?

Be pushed to restructure my business by a bank who wouldn’t listen. But I had to safeguard so many jobs and decided to fall on my own sword to save the business. 11 years later the same business was 10 times bigger.


Have you adopted any new technology recently that has been a big help to you and that you think might help other small business owners?

Yes. Technology is key. But executing it is even more important.


What advice would you give to someone just starting a business?

Just do it. Don’t care about failing. Don’t care about falling. The thrill is in the journey.


Favourite all-time business book?

Don’t have time to read one. I watch interviews with Business leaders from around the world on CNN, BBC news, and Bloomberg. I watch 4-5 a day.


Favourite business book read in the past year?

Haven’t read one.


Favourite online source(s) for business information/advice?

The whole world wide web. It is an amazing source of knowledge for anything. A computer connected to the internet is more powerful than anything else in the world. Like anything though you need to know how to use it.


For more info on alldayPA check out their site, blog and Reuben’s twitter below:


Twitter name:  @ReubenSingh


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