HIV is still a frightening reality for a lot of people. Throughout the modern world it is still a massive problem and even in a society with free health care, more and more people still contract it every year.
The BJÖRN BORG Get it On collection has been is developed to raise awareness around HIV, which disproportionately affects young people around the world.. One Euro per sold underwear supports the MTV Staying Alive Foundation and an extra fun limited edition tandem pant – a pair of underwear with room for two – is sold with a 100% of the proceeds supporting the MTV Staying Alive Foundation.
Check out this worthwhile video showing off the Get It On limited collection:
The SS14 collection was launched at an exclusive charity event in East London that climaxed in a zip wire stunt where MTV Staying Alive Foundation Ambassador, Becca Dudley, and model boyfriend Jay Hiest were wearing a limited edition unisex tandem Get it On underwear for two.
Check out the SS14 launch video here:
The BJÖRN BORG Get it On special edition pants feature a seductive kamasutra print and are available in two colourways through select retailers. You can get your own pair of BJÖRN BORG Get it On tandem pant at the Björn Borg Get It On webshop and Björn Borg concept stores and you can also join the fight against HIV with the hashtag #getiton.