Every year the world’s fashion designers showcase the looks and styles they think we’ll all be wearing and wanting for the next season.

On the High Street the looks are adapted to make them fantastic for every day wear at a price that is a bit more pocket friendly. But which are the styles that have really sparked shoppers and fashion lovers’ imaginations? Bonmarché’s Customer Favourites collection showcases the summer looks that have been most popular among shoppers this season from high fashion to every day basics.


Maxi Dresses

Maxi dresses have been very popular this summer and it’s no surprise as they are figure flattering and versatile. They’re great for dressing up or down and will comfortably take you through summer to autumn with the right outfit. Among the best sellers is the David Emanuel Animal Print Maxi Dress with its waist detail and on trend print. In stretch material this dress has been a hit as it’s perfect for special occasions or even days in the office.


Jersey tops

In summer you simply can’t get enough jersey tops. They’re practical for every day and they’re a good budget buy. Pair them with skirts or trousers for an easy day time look that is full of comfort. Top jersey picks  for summer include the Double Stripe Scoop Neck T-Shirt with its on trend nautical stripes and the Striped Dipped Hem T-Shirt with Floral Overprint with its bold fuchsia stripes and seasonal floral print. Both tops look great with cropped white trousers for a super summery effect.


Cropped Trousers

Cropped trousers are the on trend trousers of the season. Fashion designers sent them down their run ways and fashion lovers have been choosing them as their trousers of choice for the summer. Whether it is smart Capri style trousers or relaxed fit drawstrings, fashion savvy women have been adding these to their summer wardrobes or packing them for holidays. One of Bonmarché’s most popular styles has been the Cropped Button Hem Leggings. They’re a comfy relaxed take on crops and in bold red, it’s clear that there are plenty of colour confident women out there.


Swim Dresses

One of the new swim wear styles of the season has been the swim dress with its flirty little skirt which sits at the hip. The swim dress is a great choice for most body types with its amazing ability to create a more hourglass shape and the way that the skirt gently skims the hips and bottom. It’s been a hit with Bonmarché customers too and the Blue Rose Print Swimdress has been a real winner with its bold floral design.


Peplum Blouses

The peplum style is another super flattering look that fashion lovers have been taking advantage of this year. This style which originated in the fifties features a mini skirt-like addition at the waist which is really flattering for pear and apple shaped women. Peplum style is available on dresses, skirts and blouses. The David Emanuel Three Quarter Sleeve Peplum Blouse has been a popular summer choice. Its bold blue, turquoise and white print oozes summer appeal and looks fantastic with trousers and jeans.


Waterfall Cardigans

With our weather we’re never too far from a cooler day so knits are always high on the fashion essentials agenda. One style that has been a very keen choice among shoppers is the waterfall open front style of cardigan. This look is often associated with a finer knit which is perfect for the summer months. The Pointelle Detail Hem Cardigan in bold green has been a winner for the season. It’s an easy look that adds just enough warmth but not too much.

About The Author

PR & Marketing Manager

I'm the Editor of MouthLondon, with a specific control over our Online features and implementation. As a Film graduate with a particular interest in Scriptwriting, Production and Cinema, I enjoy making films with plans to make it my full time job.

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