The world is still recovering from a financial crisis and it seems the only solution governments, organizations and companies can find to restore revenue levels is by increasing prices. This week it was announced that the Football Association has decided to raise ticket prices for the upcoming FA cup final on May 14th.
Ticket prices are now 22% higher then they were compared to last year. Ticket prices will vary; however the most expensive charge will amount to £115, with the cheapest ticket you can purchase, being set at £45.
Seriously, how short are the FA on cash at the minute?
They are already making fans pay extortionate travel costs, by making them travel all the way up to Wembley to play the FA cup semi-finals. Now to drop the hammer on the nail, they have decided to raise FA cup ticket prices. It’s no surprise that the FA has seen that all FA Cup semi-finalists are Premier League teams, and have seen the opportunity to make more profit. In essence, the FA knows these fans are use to paying high prices for Premier League games so why not pay more for the FA cup final?
The FA’s justification for the ticket price jump is that it’s cheaper than Champions League final ticket prices so it is acceptable. How can this be any kind of justification? The Champions League final is chaperoned by a greater weight than the FA cup; it’s the clash of the top teams in Europe fighting for the gold and not the best in England. More importantly it is watched by a vaster audience then the FA cup. All of Europe will watch the Champions League final so obviously ticket prices are going to be set at a high charge between £80- £300.
…fans are best left cemented within the confines of their couches.
Add to this the fact that UEFA, the footballing body running the Champions League, is more renowned and more internationally established then the FA, they can set what prices they like without anyone making a fuss about it. It’s the same reason why managers carrying their teams in the Champions League speak out less against UEFA referees after a match, compared to when they speak out against referees from their respective leagues.
At least, watching live sport comes accommodated; fans are best left cemented within the confines of their couches. In fact it’s best they stay there and ponder over a more fundamental question: do they really want to check out the ticket prices for the London Olympics?