Nelson Mandela put it best: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair.”

The Laureus Sport for Good Foundation is a shining example of how sport can be used to better the lives of others. Through a worldwide programme of sports related community projects they have helped young people across the world overcome the barriers caused by a wide range of difficult social issues such as poverty and war. Laureus has been effective in educating children and sheltering the vulnerable from illness and suffering.

The funds raised by the foundation have contributed to the Laureus Sport for Good Foundation’s global grants programme. This has been used to foster over 100 projects in 34 countries and aids children in some of the poorest areas. Since its inception Laureus has had incredible success in pursuing its mission and received extensive backing from senior figures in sport. Boris Becker, Sebastian Coe and Ruud Gulitt are just a few of the names serving as ambassadors for the charity.

…a string of celebrity friends including Tim Henman and Victoria Pendleton…

One exciting project the charity has currently been running is the “Chance to ride” fundraising Bike Ride with Michael Vaughan. Starting in Headingley, Vaughany will be leading a group of fundraisers on a four stage cycle tour to coincide with September’s 2013 Natwest One Day international series between England and Australia. Fundraisers are given the choice of registering to one or all stages of the event and will be given the opportunity to sit in on matches during their journey. Of course this is all subject to availability with 50 places per leg and demand huge. If riding with Vaughny was not enough to wet the appetite he will be accompanied by a string of celebrity friends including Tim Henman and Victoria Pendleton. 

Another enthralling event the charity will hold is Beefys Big Sri Lanka walk, which takes place in November. For seven intense days Sir Ian Botham will walk from the former conflict zone of the North to tsunami-hit southern Sri Lanka. His trip will include visiting important cricket venues for example Dambulla and Premadasa and looking at some of the different projects Laureus has set up. The 20-mile-a-day trek has been a captivating experience for the last 13 years and delivered excellent contributions. Back in 2012 Sir Ian helped generate £400,000 in donations and £1,600,000 in Advertising value equivalent. Donations raised have aided poverty stricken communities across Sri Lanka, providing the kids in these areas with the right skills and opportunities to improve their lives.

If you would like more information about the charity or how to get involved in some of the projects they can offer please visit http://www.laureus.com/foundation.

About The Author

I am the Sport Editor of MouthLondon, and at the moment I am studying an MA in Publishing at UCL. My interests include reading, all kinds of films, The Smiths, Coldplay and the unpredictability of diminishing ink.

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