Tickets for London 2012 have been notoriously hard to come by. Of the 6.8 million tickets on sale, just a small percentage has filtered down into the hands of those members of the public who dearly desire them.

How the general public can gain access to their favourite events is further mystified when athletes themselves face a shortage of tickets. Indeed, Olympians ranging from Britain’s Chris Hoy to Australian trampolinist Blake Gaudry have been forced to place a restriction on the number of relatives they take with them to the games.

…dire need of tickets…

And in such a situation – as has occurred so often in history – those in dire need of tickets have resorted to desperate measures.

As the Sunday Times revealed, Olympic officials have been caught red-handed – with their red hands tucked well into the money jar. Doing what, you ask? Doing what probably makes the most sense to them in the world: selling tickets on the black market.

…ten times their face value…

A multitude of tickets have been sold for ten times their face value in 54 different countries so far. And not just any old tickets either – top events are on the billing, including the all-important 100m final.

Tickets for the opening and closing ceremonies have also been offered up for around £80,000. In other words, two, three, even four times someone’s annual salary has to be forked out for a ticket to an event that should ultimately have been entirely accessible in the first place.

…people lose interest.

And what’s the knock-on effect of all this? Well, put two and two together: people lose interest.

The London Olympic team campaigned endlessly for the chance to host one of the world’s most prestigious events. When the decision was announced, it was greeted by raucous applause.

…inept running…

But then there was that ticket fiasco. It was hard enough to understand the ticketing system, and infuriating enough to deal with the inept running of it. Then there were just none available.

So one of the world’s greatest spectacles, however well viewed in Central Europe, the Far East or the Americas, may not even generate a sufficient level of interest in the very place it’s being held. And the powers that be have only themselves to blame.

…severely punished…

However, the fraudulent Olympic officials will be severely punished if caught, with half of the tickets they sold to be released to the British public, with the rest redistributed to other countries. So a silver lining perhaps. If the guys are caught…

 

About The Author

An aspiring sports journalist - I've seen the light, I don't want superficial riches. I want to be happy and report on sport for a living. Intern with Goal.com and Sports Editor at the Beaver. Write for a few sites, including this one :) so follow me on Twitter @TimothyPoole to see more!

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