Baseball is big in the US, but if you can’t fork out the plane ticket prices then head on down to Soho today and join in with some old fashioned American-pie-type-Baseball-shenanigans.
For two weeks New Era will transform its London Flagship store into a major league baseball dugout so shoppers can experience America’s most celebrated sport through activities and games.
Check out the video of what’s going on here:
Launching to coincide with the World Series, New Era has created an authentic sideline dugout that showcases new baseball games and screenings of this year’s World Series games. A baseball video game competition runs for the duration of the MLB Dugout and scores are captured on a leader scoreboard in-store and the highest scorer at close on November 7 will win a trip to a Major League Baseball game in America and experience the game first-hand.
With a giant live twitter wall, a giant green screen where you can get yourself onto an old fashioned baseball card and the entire MLB authentic collection to browse and buy,why would you not want to pop along?