The re-launch of Liberty’s beauty hall could never have been anything less than spectacular. New, improved and bigger than ever, the department collaborated with Grazia to give lucky visitors a day devoted to pampering and indulgence.
Mini facials, manicures and make-up tutorials were available alongside covetable gifts from renowned brands such as Chantecaille, Diptyque, Rodial and Laura Mercier. Hourglass put on an exciting display having arrived in store just seven weeks ago. This Venice based cosmetic brand provides products with a luminous yet natural finish that simultaneously indulge the skin while their rejection of animal testing and overpowering fragrances adds extra appeal.
Beauty has been a recurrent theme at Liberty& Co. recently, having sponsored the spring exhibition at the V&A. The Cult of Beauty charted the development of the aesthetic movement in nineteenth century Britain through the works of artists such as Rossetti, Morris and Crane.
…the flagship store of aestheticism…
When Arthur Lasenby Liberty opened the Regent Street store in 1895 it promoted their philosophy that everything in life should be beautiful; art for art’s sake. Patrons of the dress hall often looked as if they had just walked out of a Pre-Raphaelite painting. Today’s enduring focus on the ideal of beauty and indulgence helps retain Liberty’s image as the flagship store of aestheticism.
At the launch on 21 July, Grazia’s Beauty team was on hand to impart some of their cherished wisdom. Director Liz Hambleton gave three top tips for Autumn/Winter 2011:
1) “ Invest in a rich, deep burgundy lipstick; somewhere in between the colour of chocolate and wine.” Shown on the catwalks of Gucci and Loewe, it’s a great way to give a groomed look a dishevelled edge. Nocturnal by Hourglass was a gorgeous shade and is available exclusively at Liberty.
2) “Upgrade your cleanser. This season it’s all about radiance and glow, so it’s time to really pamper your skin.” Liberty experts recommended Hydra-Radiance by Decléor (£25.50).
3) “Stop plucking your eyebrows! Achieve a thicker, statement groomed brow by using a good quality brush and a soft pencil that’s one or two shades darker than your natural colour.” Bobbi Brown’s award winning Brow Shapers are great for achieving this look. Visit their beauty counter in the hall where staff are on hand to help find your optimum shade.
The day was beautifully successful. Few could indeed resist the hand massages at the Aesop counter, not to mention the free pear Bellinis that gave a touch of blush to a perfect day. Being in such an entrancing shop is a pleasure in itself but the new range of products is also a fantastic draw. Why not check it out yourself?
A virtual tour of the hall is available here:
For a more in depth look, Liberty’s very own beauty magazine has beauty tips for both men and women and is a great way to get a taste of the available products.